Facebook is an active place that is filled with billions of interactions every day. As a business, you can take part in the fun and speak to your consumer base on a personal level. If your company takes the plunge, you’ll have to decide what kind of content you want to post and how you want to engage with your audience. It’s important that if you’re going to try to connect with your audience on social media, you do so in a strategic manner.

Every chance you have to connect to a viewer is a chance you can boost your brand’s image. That kind of interaction can lead to sales, referrals, and enhance your business’ overall image. There are a plethora of ways you can go about producing content and even more ways you can talk to your audience, and we’ll cover all of them in this blog.

Posts

Posts on Facebook can take many different forms, and for your business, it is important that you keep it changing. Fresh content keeps your audience interested in what you have to say. When you post on your Facebook’s page, these are the three main genres you should use.

• Fun: Facebook is a fun place, where a relaxed approach is what customers connect with the most. Fun content, in general, helps customers relate to your business, and makes them see you as more than just a company. Shareable videos, pictures, memes and posts that relate to your business or city, but still make your audience laugh are ideal for Facebook.

• Blogs & Articles: Helpful content makes people see you as a trusted source in your field. An original blog or internet article that helps your audience in one way or another is fantastic. It provides your audience with valuable information and places your company in the firm position as an expert in the field. Trust is important when trying to obtain customers, blogs & articles are an excellent way to build it.
• Offers: On Facebook, your business can offer something in exchange for something else. If you call on your audience to share a post and drive awareness, you could potentially offer a discount or other benefit. This calls on your Facebook advocates and fans to refer your business to their friends. It’s a great opportunity for you to utilize your fan base and grow your audience.
• Reviews: You can publish reviews customers make about your business, on your wall. Whether it’s a review on Facebook or an outside tool, your business needs to utilize great reviews to get customers. Potential customers look for reviews on a company to decide whether or not they should go with a particular company, so just give the people what they want.

There are so many different things you can post, but it’s important that when a viewer engages with you, you engage back.

Comments & Messages

If somebody comments on your post it’s important you respond to them; make them feel like their voice is heard. Whether they compliment your work, ask a question, or make a complaint it doesn’t matter, always respond. If all they do is like your post, bring them into your audience and invite them to like your page.

It’s even better when someone sends your business page a direct message. A direct message is more likely to lead to a sale because the person is seeking to speak with you in a more direct manner. Respond quickly, and make sure you take advantage of the opportunity to have them join your following.

Ads

Ads allow businesses to reach people your business has not contacted yet. If you need to build awareness for your company or a specific sale, and you don’t have a big enough following this is a great option. By purchasing ads, you can reach thousands of local people in your area based on characteristics and interests. You can put your message in front of them and call them to act on it.

Facebook ads are the kind of content we suggest companies invest in when they need to expand their reach and boost their sales. You can get immediate feedback on how people are responding to it, and adjust if needed. Think of ads as your company's first impression to the people on Facebook; it’s an excellent opportunity to start a great relationship.

Take On Facebook With Teamwork!

Facebook is a wonderful place for a business to give itself a voice. Through ads, they can expand their reach and make a good first impression. Through personal interactions, they can make a customer feel their needs are as important as anyone else. And, through posts that are helpful, fun and bring in new followers you can boost your sales and increase loyalty. Find out what kind of content will help you connect with your target audience, and contact us today!