Boosting a LinkedIn Post (Promoted Post)

Purpose: Boosting is a simple way to expand the reach of an existing LinkedIn post to a broader audience.

How It Works: You choose a post from your LinkedIn Page and pay to "boost" its visibility. Boosting is ideal for amplifying content that has already shown strong organic engagement. It’s a quick option for generating awareness or encouraging post engagement.

Targeting Options: Boosting provides basic targeting tools such as location, industry, job function, and company size. You can use templates to select predefined audiences or create new ones.

Cost: Boosting is generally more affordable upfront, with lower daily budget requirements. You can spend as little as $10–$50 to see meaningful results, making it ideal for smaller businesses or quick promotions.

Best For:

• Increasing awareness for popular posts.
• Quick, low-maintenance campaigns.
• Engagement and visibility boosts without significant setup.

Limitations:

• Limited campaign objectives (e.g., impressions, engagement, or lead generation).
• Basic targeting compared to the detailed options available in a full campaign.
• Fewer customization and optimization tools.

Running a Full LinkedIn Ad Campaign

Purpose: Ad campaigns offer a more strategic approach to achieving specific marketing goals like lead generation, conversions, or job recruitment.

How It Works: Using LinkedIn Campaign Manager, you can design custom ads with multiple formats, including Sponsored Content, Text Ads, and Message Ads. Campaigns allow for A/B testing, detailed performance tracking, and flexible budget management.

Targeting Options: Campaigns enable precise audience targeting based on job titles, seniority, skills, education, and matched audiences (e.g., retargeting website visitors). This advanced segmentation ensures your ads reach the right people.

Cost: Full campaigns often require a higher investment, with costs typically ranging from $500 to several thousand dollars, depending on the complexity and scale of the campaign. This makes them better suited for businesses with a larger advertising budget and specific long-term objectives.

Best For:

• Generating leads or driving conversions.
• Building brand awareness with specific audiences.
• Recruiting qualified professionals.

Flexibility:

• Full control over budget and bidding strategies.
• Advanced analytics and performance insights.
• Ability to optimize ad spend and test various creative approaches.

Boosting vs. Full Campaigns – What to Choose

Choose boosting when you need quick visibility or engagement for an existing post and don’t require in-depth targeting or analytics.

Opt for LinkedIn ad campaigns when you want a tailored strategy to achieve measurable results, like capturing leads or converting prospects into customers.

Cost Comparison: Boosting is cheaper upfront and works well for short-term goals with smaller budgets (e.g., $10–$50 per boost). Full campaigns, while more expensive, deliver better ROI for specific objectives and larger-scale efforts (e.g., starting at $500+).

Both options can be combined in your LinkedIn advertising strategy to maximize the platform’s potential. Use boosting to amplify high-performing posts and campaigns to achieve specific, long-term business objectives.