Boosting a LinkedIn Post (Promoted Post)

Purpose: Boosting is a simple way to expand the reach of an existing LinkedIn post to a broader audience.

How It Works: You choose a post from your LinkedIn Page and pay to "boost" its visibility. Boosting is ideal for amplifying content that has already shown strong organic engagement. It’s a quick option for generating awareness or encouraging post engagement.

Targeting Options: Boosting provides basic targeting tools such as location, industry, job function, and company size. You can use templates to select predefined audiences or create new ones.

Cost: Boosting is generally more affordable upfront, with lower daily budget requirements. You can spend as little as $10–$50 to see meaningful results, making it ideal for smaller businesses or quick promotions.

Best For:

• Increasing awareness for popular posts.
• Quick, low-maintenance campaigns.
• Engagement and visibility boosts without significant setup.

Limitations:

• Limited campaign objectives (e.g., impressions, engagement, or lead generation).
• Basic targeting compared to the detailed options available in a full campaign.
• Fewer customization and optimization tools.

Running a Full LinkedIn Ad Campaign

Purpose: Ad campaigns offer a more strategic approach to achieving specific marketing goals like lead generation, conversions, or job recruitment.

How It Works: Using LinkedIn Campaign Manager, you can design custom ads with multiple formats, including Sponsored Content, Text Ads, and Message Ads. Campaigns allow for A/B testing, detailed performance tracking, and flexible budget management.

Targeting Options: Campaigns enable precise audience targeting based on job titles, seniority, skills, education, and matched audiences (e.g., retargeting website visitors). This advanced segmentation ensures your ads reach the right people.

Cost: Full campaigns often require a higher investment, with costs typically ranging from $500 to several thousand dollars, depending on the complexity and scale of the campaign. This makes them better suited for businesses with a larger advertising budget and specific long-term objectives.

Best For:

• Generating leads or driving conversions.
• Building brand awareness with specific audiences.
• Recruiting qualified professionals.

Flexibility:

• Full control over budget and bidding strategies.
• Advanced analytics and performance insights.
• Ability to optimize ad spend and test various creative approaches.

LinkedIn Advertising Costs: What to Expect 

Before deciding whether to boost a post or run a full LinkedIn ad campaign, it helps to understand how budgets and costs compare so you can choose which one best fits your needs and budget.

LinkedIn Boosted Post Cost
Boosting is the most affordable way to advertise on LinkedIn. You can start with as little as $10–$25 per day, and your total spend is entirely flexible. Boosting is great for short-term visibility or testing engagement before committing to a larger campaign.

How Much Are LinkedIn Ad Campaigns?
LinkedIn Campaign Manager requires a higher starting point than boosting, typically $500 to $1,000 per month to generate enough data for meaningful results. If you’re wondering how much LinkedIn ads cost per day, LinkedIn’s minimum daily budget is $10–$25, though higher budgets help ads deliver more consistently and optimize faster.

Full campaigns are ideal for businesses focused on lead generation and long-term strategy, offering measurable results like website traffic, conversions, and detailed performance data that boosting can’t provide.

Boosting vs. Full Campaigns – What to Choose

Choose boosting when you need quick visibility or engagement for an existing post and don’t require in-depth targeting or analytics.

Opt for LinkedIn ad campaigns when you want a tailored strategy to achieve measurable results, like capturing leads or converting prospects into customers.

Cost Comparison: Boosting is cheaper upfront and works well for short-term goals with smaller budgets (e.g., $10–$50 per boost). Full campaigns, while more expensive, deliver better ROI for specific objectives and larger-scale efforts (e.g., starting at $500+).

Both options can be combined in your LinkedIn advertising strategy to maximize the platform’s potential. Use boosting to amplify high-performing posts and campaigns to achieve specific, long-term business objectives.

Common Questions About LinkedIn Ads and Boosting

Are LinkedIn ads worth it?
For most B2B and professional-services companies, yes. LinkedIn offers access to a high-value audience of decision-makers and business professionals that other platforms can’t match. While costs are higher than Meta or Google Ads, the quality of leads and targeting precision often justify the spend — especially for industries where one conversion is worth hundreds or thousands of dollars.

Is boosting a post on LinkedIn worth it?
It can be — if you boost the right content. Boosting is best for amplifying posts that already perform well organically, like event announcements, company updates, or thought-leadership pieces. It’s not designed for lead generation or tracking conversions but works well for quick awareness and engagement boosts.

How much should I spend on LinkedIn ads?
LinkedIn recommends budgeting at least $25 per day to allow enough data for consistent delivery. For full campaigns, most advertisers start around $500–$1,000 per month to gather meaningful results and optimize performance. The key is giving the algorithm enough time and budget to learn which audiences and creatives work best.

What’s the minimum budget for LinkedIn advertising?
LinkedIn’s minimum daily budget is $10, but ads tend to perform more reliably at $25 or higher per day. For boosted posts, a similar daily range works well, with a recommended 1–2 week run time for best results.

Is it better to boost a post or run a LinkedIn ad campaign?
It depends on your goal. Boosting is faster and cheaper for short-term visibility or engagement. Full ad campaigns are better for measurable outcomes like leads, website traffic, or conversions. Many businesses use both — boost high-performing posts, then use Campaign Manager to scale what resonates.

How much does a click cost on LinkedIn?
Industry benchmarks show that LinkedIn’s cost per click (CPC) averages between $3–$6, depending on targeting, competition, and campaign objective. Niche or executive audiences may cost more, but typically deliver higher lead quality.