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Mailchimp vs. Constant Contact for Email Marketing

Mailchimp Vs Constant Contact

Deciding on an email marketing service that best fits your business's price range and needs can be difficult. There are many variables, including price, number of contacts supported, features, ease of use, and integrations.


Both Mailchimp and Constant Contact are excellent email marketing services that offer a variety of templates as well as easy-to-use features, but which one is the better service? We're going to be focusing on which email marketing service better suits you and your business' needs.



Mailchimp offers four different options for plans as compared to Constant Contact's two. First off, let's take a brief look at each of Mailchimp's plans:

 Mailchimp Pricing


Mailchimp Free Plan

  • Number of contacts: 1-2,000
  • Monthly email limit: 10,000
  • Price at minimum contacts: $0 per month
  • Price at maximum contacts: $0 per month
  • Features: some templates, behavioral targeting, marketing channels, some automation


Mailchimp Essentials Plan

  • Max number of contacts: 50k
  • Monthly email limit: 500k
  • Price at min. contacts (1-500): $9.99 per month
  • Price at max. contacts (40,001-50,000): $259 per month
  • Additional features: All templates, A/B testing, more customized branding, 24/7 support


Mailchimp Standard Plan

  • Max number of contacts: 100k
  • Monthly email limit: 1.2M
  • Price at min. contacts (1-500): $14.99 per month
  • Price at max. contacts (75,001-100k): $499 per month
  • Additional features: Event-based automation, retargeting ads, custom templates, advanced audience insights.


Mailchimp Premium Plan

  • Max number of contacts: 200k+
  • Monthly email limit: 3M+
  • Price at min. contacts (1-10k): $299 per month
  • Price at max. contacts (150,001-200k+): $1,099 per month
  • Additional features: advanced segmentation, multivariate testing, and more. 


Comparatively, here are Constant Contact's plans:


Constant Contact Pricing

Email Plan

  • Number of contacts: 1-10k
  • Monthly email limit: Unlimited
  • Price at min. contacts (1-500): $20 per month
  • Price at max. contacts (5,001-10k): $95 per month
  • Features: Customizable templates, list segmentation, sign-up forms


Email Plus Plan

  • Number of contacts: 1-50k+
  • Monthly email limit: Unlimited
  • Price at min. contacts (1-500): $45 per month
  • Price at max. contacts (35,001-50k+): $335 per month
  • Additional features: advanced sign-up forms, email automation and more


With this information in mind, let's weigh the pros and cons of each plan and compare them to one another. 



The first thing to note is that Mailchimp offers a free plan with a decent amount of features that Constant Contact does not provide. Of course, this comes with a limit to the number of contacts you can add and emails you can send out on their site. Mailchimp has an advantage here because businesses can try out their platform entirely for free, despite limitations to features and amount of contacts. 

Mailchimp Feature 1


Mailchimp also offers more options with their plans that can appeal to businesses worried about cost. These options allow companies to figure out the exact features that they need and choose the right plan for them. 


Ultimately, this can save money and doesn't require customers to purchase a plan with features they don't need.


On the other hand, Constant Contact only offers two plans, much less in comparison to its competitor. However, an advantage that Constant Contact has over Mailchimp is its wide variety of templates provided. They also have no limit on the number of emails you can send out to contacts, a huge plus that Mailchimp does not offer. 


Constant Contact Templates

As far as integrations are concerned, both platforms offer a fulfilling amount. On Mailchimp's integrations page, there are 230 options listed that they support. Comparatively, Constant Contact has almost double the number of apps and integrations listed on their website. Some integration examples include Shopify, Facebook, Wordpress, Outlook, Eventbrite, and more.




So, which email service provider is the best, Mailchimp or Constant Contact? Generally, Mailchimp seems to be the winner on most fronts, offering more customization and features for a better price.


Mailchimp offers a wider variety of plan options to use their platform, including a free one, which Constant Contact does not have. Additionally, Mailchimp provides better value with their pricing in correlation to the features that they offer in each plan. 


The only advantage that Constant Contact has over Mailchimp is, again, more variety in templates as well as unlimited emails per month and more integrations. If template variety and unlimited email sends are important to your email marketing strategy, then Constant Contact may be a better option for you.


Overall, both services are excellent, and one may better suit your business' needs depending on the price you're willing to pay and the features you need. If you are looking for more variety in templates, Constant Contact is right for you. If you are seeking more automation and features, Mailchimp is the right choice.




For more information on how Teamwork can develop an email marketing strategy for your business, contact us for a free consultation with our team!


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