In today's digital world, Mobile is now the center of the customer journey.

As search behavior and buying processes continue to evolve, it is crucial to measure every moment that matters in the conversion path. Watch below as Google experts explain how businesses can get ahead by adjusting their advertising strategies to target consumers where they are spending their time. You'll also hear about the importance of optimizing mobile landing pages, and some Google tools that can help businesses diagnose and implement fixes to make the most of their mobile traffic.