How can locksmiths stay top-of-mind, optimize targeting with personalization, and ultimately generate more leads online? We're sharing 5 reasons that marketing automation does all this and more while cutting down your workload. 

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As a business owner, it’s hard to juggle everything going on in a typical workday. Between calls, meetings, appointments and more, marketing strategies can often get pushed aside. Successful marketing campaigns are made up of a multitude of tasks, all with the goal of encouraging customers or prospects to engage with your brand. Following through with email blasts, paid ads, or social media engagement will inevitably take up a huge chunk of time, and repetitive tasks are more likely to get left in the dust during a hectic week.

 

As trusted professionals with over a decade of experience, Teamwork understands the level of work involved when marketing a brand online. When business owners take marketing into their own hands, we frequently see their strategies eventually end up on the backburner due to the overwhelming amount of tasks that are necessary to launch a successful campaign.

 

Our solution is marketing automation, our favorite tool for saving time and maximizing efficiency.

 

According to HubSpot, marketing automation is ”the software that exists with the goal of automating marketing actions.” Automation allows a company to produce highly personalized, valuable content that converts prospects to customers (and keeps customers delighted), all with the goal of saving time and effort. Whether it’s social media, blogs, email blasts, or paid ads, incorporating marketing automation into a strategy makes repetitive tasks simpler and quicker.

 

 

How will you know if your business is ready to adopt a marketing automation system?

 

• Your business is generating a steady flow of qualified leads, but your sales team is overwhelmed with the number of leads being passed along to them.
• You have an efficient content strategy that is mapped to your buyer’s journey.
• You’re tracking your leads across every touchpoint and marketing channel.
• You have a proven lead nurturing strategy that you want to scale.

 

If your business is in any of the above positions, you’re most likely missing out on the major benefits that come with adopting automation.

 

Does marketing automation benefit locksmiths?

 

Marketing automation is beneficial for virtually every industry, especially for locksmiths. Through marketing automation, prospects or customers can be sent email blasts or targeted ads when they’re in the market for your product. These campaigns not only keep your brand top of mind but are timed and targeted to perfectly suit the audience. The best part? Automation allows us to produce these campaigns with minimal effort and maximum efficiency.

 

The locksmith industry is constantly evolving with new techniques and technology, and its customers are evolving into more independent, educated buyers. It’s important to keep customers updated on what’s happening in your business, staying top-of-mind when trouble eventually arises and they need your service.

 

Timing is everything, and we understand the importance of being there when customers are searching for you online. Say a customer has recently visited your website and looked through the residential services you provide. With automation, you can schedule an email to be sent to this customer that provides quality content regarding why the importance of changing your home’s locks. Your customer receives educational content, your business stays top-of-mind, and you don’t have to lift a finger.

 

When it comes to integrating into an existing sales team, marketing automation doesn’t make a position in your company irrelevant or take away its value. Automation simply makes the individuals in said positions more efficient by taking care of repetitive tasks while still producing consistent and quality content.

 

Marketing automation is also a great solution for businesses with a limited or nonexistent sales team. Automation sells your products and services for you! Upselling techniques are constantly evolving, but one thing remains constant: the exposure effect. This effect states that the more familiar we are with something, the more we tend to like it, and the more we tend to trust it. Staying in front of your customers is a way to upsell products and services with simple brand recognition.  

 

5 Reasons Locksmiths Should Be Using Marketing Automation

 

1. Time Savings

On average, marketing automation saves individuals around 6 hours a week. For example, you can save 80% of your time spent scheduling appointments or meetings by using an automated tool. You’re also able to worry less about content production, like posting on multiple social media platforms throughout the month. By using automated tools, you can stay active on social media without having to be producing daily content every month. Produce the content once, schedule it out, then sit back and monitor.

 

2. Get More Out of Your CRM

CRM systems and marketing automation are awesome investments on their own, but combining the two together makes them more powerful. This combination of tools enables you to see your customer activity and your marketing activity all in one place.

 

3. View Data in One Place

Using various analytics tools to monitor campaign performance is a step in the right direction, but it can be very time consuming and ultimately prevent you from seeing where improvements can be made. Putting all marketing processes and reporting under one system will allow you to see how one effort affects the other, or which results came directly from a specific effort.

 

4. Consistency

Investing in marketing automation ensures that all of your customers are experiencing consistency when dealing with your business, whether it's through blogs, social media, landing pages, or emails. Consistency ensures that anytime a lead is placed into a workflow, they receive messaging based on which workflow they’re in. This negates the need for individuals to spend time crafting a message for each lead. Your leads and customers will appreciate the personalized content!

 

5. Personalization

Personalized emails deliver a 6x higher transaction rate, but 70% of brands fail to use them. Knowing this, why WOULDN’T you invest in marketing automation? Automation easily incorporates personalization into every facet of your strategy. Something as simple as including a customer’s name in an email makes the content seem like it was written directly for them, rather than being sent out as a cold, mass email. These automated, custom-tailored messages reach the right audience at the right time.