For Next Bat Up, our goal was to create a custom logo design that reflects Peter Pham’s passion for youth baseball and the unique concept of renting and demoing bats. As part of our business logo design process, we worked closely with Peter to ensure the logo would capture the spirit of the game while aligning with his vision for the brand.
We began the company logo design by exploring Peter’s journey—his love for baseball, inspired by watching the Chicago Cubs, and his dedication to helping baseball families find the right equipment. Our team aimed to capture the energy of the game while highlighting the "Next Bat Up" concept. Through several iterations, we explored typography, color schemes, and symbols that reflected the brand’s mission. We used bold fonts and a bat silhouette to convey movement and action, directly tying into the bat rental and demo experience. The result is a clean, modern custom logo design that appeals to both parents and young players, representing trust, innovation, and a passion for the sport.
Our process ensures each business logo design is tailored to the brand, incorporating key elements that enhance its identity.