Inbound marketing is about utilizing marketing efforts to bring potential customers to your business, rather than having your marketing efforts fight for their attention. By creating content specifically designed to appeal to your ideal customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
According to HubSpot’s inbound methodology, there are four stages of inbound marketing: attract, convert, close, and delight. With inbound marketing’s best practices in mind, the goal is to attract strangers into visitors, convert visitors into leads, close leads into customers, and delight customers into promoters.
Inbound marketing is a customer-centric model of marketing that places the right content in front of the right prospects at the right time. Inbound takes the opposite approach of traditional marketing; rather than reaching out to customers when you want to, you create content and promote it for consumers to find when they want to learn more or make a purchase.
When done according to best practices with a professional marketing agency, inbound marketing increases your revenue with an impressive return on investment.
Both traditional marketing and inbound marketing should play important roles in your business’s strategy and development. While HubSpot considers inbound marketing to be “the proven methodology for the digital age,” traditional marketing has proven to be effective for decades. The takeaway is that both are effective and have a unique appeal to your different target audiences.
Traditional and inbound marketing target your existing and prospective customers in different ways. Traditional marketing grabs your potential customers’ attention with billboards, direct mail, and other traditional advertising methods. Inbound marketing focuses on bringing prospects to you through digital platforms with educational content and content offers online.
Ultimately, it depends. There’s no definitive answer to say which is more important without considering all of the factors, such as your budget, your industry, your unique business, your location, and more. By working with an experienced marketing partner, you gain invaluable insight into your business and industry to determine the best strategy for marketing your products and services with traditional and inbound.
The first step of using inbound marketing for your business is understanding the inherent value that stems from marketing to your prospects when they are looking to purchase your products or services. Teamwork is here to educate you on the value of inbound and what it means for your business’s bottom line.
Let’s get started with a quick call about inbound. We’ll look at your current marketing efforts, your strategy, and your goals to determine the action plan that will help to get you where you want to be. Learn how you can win with Teamwork by reaching out to us today!